A Pakistani agency's leads arrive from everywhere at once: property portals such as Zameen, Graana and OLX, Facebook and Instagram ads, WhatsApp messages, phone calls, walk-ins and referrals. Most are lost not because the buyer wasn't serious, but because nobody wrote down what they wanted or when to call back.
Record the requirement, not just the number
A phone number is not a lead. A lead is a person with a requirement. Record these the first time they get in touch:
- Buying, renting or selling.
- Area or society, and the plot size in marla, kanal or square yards.
- Budget, in lakh or crore, and whether they need an instalment plan.
- Where the lead came from, so you know which portal or ad is worth paying for.
- The next step and its date: a call, a visit or an offer.
One owner for every lead
Assign each lead to one agent the same day. When everyone can see every lead, nobody follows up; when one person owns it, the manager can see whether they did. Reassign leads that have had no activity for a week.
Match leads to listings
When a new property comes in, the first question should be which open requirements it fits. With leads recorded by area, size and budget, that is a search rather than a memory test, and the match can go out on WhatsApp the same hour.
Keep the history with the client
Every call, visit, WhatsApp share and offer belongs against the client, not in an agent's phone. It is what lets a manager pick up a deal when an agent is away, and what keeps the client with the agency when an agent leaves.
Signs your lead handling is costing you deals
- Buyers say they called and nobody got back to them.
- Two agents are working the same client without knowing it.
- You pay for portal listings but can't say how many deals they produced.
- An agent left and took a list of buyers with them.
aaraazi keeps every lead, requirement and follow-up in one place for the whole agency.
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