A real estate CRM manages the people and deals: leads, requirements, follow-ups, offers and commission. A real estate ERP manages the whole company: accounts, payroll, procurement, construction costs and project finances, usually with a CRM module attached. Most agencies and property dealers in Pakistan need a CRM; most developers building their own projects eventually need an ERP as well.
Side by side
| Real estate CRM or agency software | Real estate ERP | |
|---|---|---|
| Who uses it | Agents, dealers, agency owners and sales teams | Developers' finance, sales, procurement and site teams |
| Main records | Properties, leads, requirements, offers, tokens, deals, commission | General ledger, payroll, purchases, stores, project budgets, plus sales |
| Daily use | On agents' phones in the field and on the office web workspace | Mostly in the office, by accounts and admin staff |
| Time to start | Days to a few weeks | Usually months, with configuration and training |
| Typical pricing | Monthly per user, often published | Quoted per module or project |
Which one you need
- A property dealer or a small agency: a CRM, ideally with a phone app.
- An agency with branches: a CRM with a shared workspace, branch views and commission splits.
- A developer selling one or two projects on instalments: a CRM with instalment plans and investor records, with your accountant's existing system for the books.
- A developer running construction, procurement and several societies: an ERP, often alongside a CRM the sales team actually uses.
A common mistake is buying an ERP for a sales problem. If the issue is lost leads, forgotten follow-ups and arguments over tokens and commission, a CRM fixes it faster and agents will actually use it.
aaraazi is real estate CRM and agency software built in Karachi, with published prices.
See pricing